AdminLB Posted December 20, 2011 Report Share Posted December 20, 2011 Hello All. We are considering a logo refresh and came up with a variety of 20 different logo ideas. We think we have boiled our favorites down to two designs. We would really like your opinion. If you had to choose one of the following designs, which would it be? LOGO DESIGN 1 (on dark background) LOGO DESIGN 1 (on light background) LOGO DESIGN 2 (on dark background) LOGO DESIGN 2 (on light background) Quote Link to comment Share on other sites More sharing options...
heligirl03 Posted December 20, 2011 Report Share Posted December 20, 2011 I like the first one. It's a bit more bold and instantly easy on the eyes, I didn't even have to think to read it my eyes just took it in. I like the idea of the swoosh in the second one but along with the double color change and thinner font (?) the logo was not the first thing I noticed. It made my eyes wander to the photos more first. My .02cents! Quote Link to comment Share on other sites More sharing options...
Goldy Posted December 20, 2011 Report Share Posted December 20, 2011 I just really like the MH 60 photo.......sorry, inside joke. I like the one with the fancy "O".... Quote Link to comment Share on other sites More sharing options...
AdminLB Posted December 20, 2011 Author Report Share Posted December 20, 2011 I just really like the MH 60 photo.......sorry, inside joke. I like the one with the fancy "O"....Naturally you would like the pic......A- it is an awesome pic.......and B- you were the photographer!! Nice job! Quote Link to comment Share on other sites More sharing options...
SBuzzkill Posted December 20, 2011 Report Share Posted December 20, 2011 (edited) The swoosh on the second logo looks funky going in front of the writing. It's awkward to have to look through it. Edited December 20, 2011 by SBuzzkill Quote Link to comment Share on other sites More sharing options...
swisster Posted December 20, 2011 Report Share Posted December 20, 2011 Yeppers, Logo Design 1 looks very nice on the dark background! Quote Link to comment Share on other sites More sharing options...
Spirit of '69 Posted December 20, 2011 Report Share Posted December 20, 2011 i like the continuity of the swoosh in the smaller bottom right logo and the main logo of design 2. gives it a more distinct and repeated "branding" also more reminds me of spinning rotors than logo 1 does. Quote Link to comment Share on other sites More sharing options...
rotorwashed Posted December 20, 2011 Report Share Posted December 20, 2011 Logo design 2 is better, I like the swoosh. It just doesnt stand out as much because it doesnt have a shaded background like 1 does. shade the background on logo 2 and you'll have a winner. I like the first one. It's a bit more bold and instantly easy on the eyes It's actually not any more bold, its just the shading playing tricks on your eyes. Quote Link to comment Share on other sites More sharing options...
gary-mike Posted December 20, 2011 Report Share Posted December 20, 2011 It's actually not any more bold, its just the shading playing tricks on your eyes. I think it looks more bold because the whole logo is in Caps on #1, and isn't on #2. I like the swoosh, I think #2 looks more artistic, #1 is pretty much red block letters. Quote Link to comment Share on other sites More sharing options...
rotorwashed Posted December 20, 2011 Report Share Posted December 20, 2011 yes, that definitely has something to do with it as well. I just think the shading has more of an impact than you might think. Quote Link to comment Share on other sites More sharing options...
gary-mike Posted December 20, 2011 Report Share Posted December 20, 2011 I agree, the red does stand out more, and the shadowing helps too. Awsome picture Goldy! Quote Link to comment Share on other sites More sharing options...
achfly Posted December 20, 2011 Report Share Posted December 20, 2011 I originally liked #1 but when I came back to it with fresh eyes I said, "what does rotorcraft PR mean? Public Relations? Oh, right, that's an "O". Rotorcraft prO. Ok." Sometimes my eyes are just too literal. I keep telling them to be more fun... Quote Link to comment Share on other sites More sharing options...
RagMan Posted December 20, 2011 Report Share Posted December 20, 2011 I just really like the MH 60 photo.......sorry, inside joke. I like the one with the fancy "O".... Did you originally take that photograph Goldy? I think I got a message from you one day on my facebook because I grabbed that picture and threw it on as my profile pic <---- Big H-60 guy! Unless that was someone else claiming to have taken that picture personally. Anyhow, I think design 1 on light background looks great. Quote Link to comment Share on other sites More sharing options...
FlyNHighNFast Posted December 24, 2011 Report Share Posted December 24, 2011 #1 gets my vote. Quote Link to comment Share on other sites More sharing options...
Goldy Posted December 25, 2011 Report Share Posted December 25, 2011 Did you originally take that photograph Goldy? I think I got a message from you one day on my facebook because I grabbed that picture and threw it on as my profile pic <---- Big H-60 guy! Unless that was someone else claiming to have taken that picture personally. Anyhow, I think design 1 on light background looks great. Yepp, that was me! I took it two years ago for Rotorcraft Pro doing a story on the American Heroes Airshow... Quote Link to comment Share on other sites More sharing options...
500E Posted December 26, 2011 Report Share Posted December 26, 2011 Dont worry Admin, next upgrade it will dissapear never to be seen again Quote Link to comment Share on other sites More sharing options...
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